Cookie Policy
Effective Date: October 1, 2026 | Last Updated: October 1, 2026
1. What Are Cookies?
Cookies are small text files that are placed on your device (computer, smartphone, or tablet) when you visit a website. They are widely used to make websites work more efficiently, provide a better user experience, and give website owners information about how their site is being used.
Cookies can be "session cookies" (deleted when you close your browser) or "persistent cookies" (remain on your device for a set period or until you delete them). They can be set by the website you are visiting ("first-party cookies") or by third-party services used by that website ("third-party cookies").
2. How We Use Cookies
Trip Center LLC uses cookies and similar tracking technologies (including web beacons, pixels, and local storage) on tripcenter.com for the following purposes:
- Website functionality: To ensure the website works correctly and remembers your preferences
- Analytics: To understand how visitors use our website so we can improve it
- Advertising measurement: To track the effectiveness of our Google Ads and Meta Ads campaigns
- Remarketing: To show relevant ads to users who have previously visited our website
- Conversion tracking: To measure actions taken after clicking our ads (e.g., phone calls, form submissions)
3. Categories of Cookies We Use
These cookies are essential for the website to function and cannot be switched off. They are usually set in response to actions you take, such as setting your privacy preferences or filling in forms. You can set your browser to block these cookies, but some parts of the site may not work.
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us know which pages are the most and least popular. All information these cookies collect is aggregated and anonymous. We use Google Analytics 4 for this purpose.
These cookies are set through our site by our advertising partners — primarily Google Ads and Meta (Facebook/Instagram). They may be used to build a profile of your interests and show you relevant ads on other sites. They work by uniquely identifying your browser and device. If you do not allow these cookies, you will experience less targeted advertising.
These cookies enable the website to provide enhanced functionality and personalisation, such as remembering your search preferences. They may be set by us or by third-party providers whose services we have added to our pages.
4. Specific Cookies We Use
The following table lists the main cookies used on our Website:
| Cookie Name | Provider | Purpose | Duration | Type |
|---|---|---|---|---|
| _ga | Google Analytics | Distinguishes unique users by assigning a randomly generated number as a client identifier | 2 years | Analytics |
| _ga_* | Google Analytics 4 | Stores and counts page views for GA4 | 2 years | Analytics |
| _gcl_au | Google Ads | Stores and tracks conversions from Google Ads | 90 days | Advertising |
| _fbp | Meta (Facebook) | Used by Meta to deliver, measure, and improve the relevance of ads | 90 days | Advertising |
| _fbc | Meta (Facebook) | Stores the last ad click attribution for Meta Pixel conversion tracking | 2 years | Advertising |
| fr | Meta (Facebook) | Used by Facebook to deliver, measure, and improve the relevance of ads | 90 days | Advertising |
| IDE | Google DoubleClick | Used by Google DoubleClick to register and report user actions after viewing or clicking ads | 1 year | Advertising |
| NID | Registers a unique ID to remember preferences and personalise ads | 6 months | Advertising | |
| CONSENT | Stores user consent state for cookies | 2 years | Necessary |
5. Google Advertising Cookies
We use Google Ads conversion tracking and Google Remarketing to measure the effectiveness of our advertising campaigns and to show relevant ads to users who have previously visited our website. These technologies help us understand which of our ads lead to bookings and enquiries.
Google's advertising cookies enable Google and its partners to serve ads based on prior visits to our website. All advertising conducted by Trip Center LLC complies with Google Ads policies. If you have questions about how we use Google advertising technologies, please contact us directly using the details in Section 10 below.
6. Meta (Facebook & Instagram) Pixel
We use the Meta Pixel on our website to measure the effectiveness of our advertising on Facebook and Instagram. The Meta Pixel allows us to track conversions, optimise our ad campaigns, and build Custom Audiences for retargeting users who have shown interest in our travel services.
All advertising conducted by Trip Center LLC on Meta platforms complies with Meta Advertising Standards and applicable privacy laws. If you wish to opt out of advertising cookies or have questions about how we use the Meta Pixel, please contact us directly using the details in Section 10 below.
7. How to Control Cookies
You have several options to control or limit how we and our partners use cookies:
- Browser settings: Most browsers allow you to refuse or delete cookies. Visit your browser's help section for instructions. Note that blocking all cookies may affect website functionality.
- Opt-out request: You may contact us directly at info@tripcenter.com to request that we limit or stop using advertising cookies in connection with your visits to our website.
- Mobile devices: Use your device's "Limit Ad Tracking" (iOS) or "Opt out of Ads Personalisation" (Android) settings to limit interest-based advertising on your device.
- Do Not Track: You may enable the Do Not Track setting in your browser. While our website does not currently respond to DNT signals automatically, you can contact us to make a manual opt-out request.
8. Do Not Track
Some browsers have a "Do Not Track" feature that signals to websites that you do not want to have your online activity tracked. Our Website does not currently respond to Do Not Track signals. We will update this policy if our practices change.
9. Changes to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in technology, legislation, or our data practices. We will post the updated policy on this page with a revised effective date. We encourage you to review this policy periodically.
10. Contact Us
If you have questions about our use of cookies, please contact us: